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↳ Overview
Banona Studio developed a visually immersive booth animation for Bandwidth Booth Event, incorporating multiple screen dimensions and unique animations per screen. Our goal was to create a seamless, engaging display that enhanced brand presence.
↳ Challenge
Synchronizing animations across various screen sizes and placements was a key challenge. We needed to maintain a cohesive visual flow that ensured maximum audience engagement. Additionally, effectively conveying the brand message in a busy trade show environment required careful planning and execution.
↳ Solution
Our approach began with concept development and design, drawing inspiration from the client’s moodboard and video references. We explored creative themes, designed styleframes, and developed a cohesive visual direction, which the client reviewed and selected. We then moved on to storyboarding, guided by the client’s creative outline, to map out the motion flow across different screens for a unified experience. Finally, during the motion design and editing phase, we crafted unique yet complementary animations for each screen, ensuring synchronization and a visually engaging display. The client provided brand assets, a branded logo animation, and creative direction on how everything should come together, giving us plenty of room to explore and making for a great collaboration.
The project featured a multi-panel setup that provided a seamless visual experience. By strategically placing animations, we maximized audience engagement and ensured that every screen contributed to the larger narrative. The high-impact motion design was meticulously aligned with the brand messaging, enhancing the overall booth presence.
As a result of our collaborative efforts, the booth animation significantly increased brand visibility and audience interaction. The dynamic booth presence allowed Bandwidth Booth Event to stand out in a highly competitive trade show space. The client provided positive feedback on the execution and real-time effectiveness of the animation within the booth, affirming its success.
↳ Credits
Credits:
Bandwidth
Creative & Global Brand Studio Director: Mike Delaney
Holt Experiential
Exhibit Strategy / Trade Show Booth Production:
VP, Creative: Mike Dare
Banona Studio
Exhibit Display Graphics Animation:
Creative Director, Storyboard, Design: Jona Daluz
Senior Motion Designer / Lead Animator: Gab Daluz
Animation (Exploration) : Jona Daluz, Gab Daluz & Ace Gatdula
