Banona

Project

Bandwidth

Year

2025

Expertise

Art direction, Style Frames, Storyboard Design, Editing, Motion Design

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Launching an AI assistant with elegance

↳ Overview

We produced an engaging launch video for Bandwidth’s Synthi for Annual Reverb 25, designed to feel like a live reveal—fast, polished, and built to build momentum in the room. The story opens with a simple “Hello,” introducing Synthi as the first agent in a symphony, and immediately pulls viewers into the product experience through the UI.

↳ Challenge

How do you make a brand-new product moment feel instantly understandable and genuinely exciting—in a live event setting—while communicating a sophisticated concept without slowing the pace? The video needed to land clearly on first watch, support the keynote flow, and feel premium on the big screen.

↳ Solution

We combined a motion graphic hook with UI-driven storytelling. The camera moves with intention—starting wide for context, then snapping into a tight close-up on an on-screen notification to spotlight the “moment of activation.” Strong pacing, punchy motion design, and sound cues helped reinforce the “symphony” metaphor while keeping the message clear and energetic.

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Client loved the video—especially the buttery-smooth motion throughout.

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The video was a success—the audience cheered, leaned in, and got visibly excited during the launch. It helped elevate Synthi’s introduction and created a confident, high-energy moment for Bandwidth at Reverb 25.

↳ Credits

Credits:
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Bandwidth
Creative & Global Brand Studio Director: Mike Delaney
Senior Director of Global Brand Marketing, Creative, & Campaigns: Hannah Prengle
Sound Design: Joe Basile, The Chicken
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Design & Motion: Banona Studio
Director, Storyboard, Design & Initial Animation: Jona D.
Animation: Filipe C. & Henrique Z.
Project Manager: Barbra C.

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Bandwidth Synthi

Credits:
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