Broadcom Boo Times Square (NYC)

Project
Centerline Digital - Broadcom
Year
February 14, 2023
Service
3D Animation, Motion Graphics, Compositing
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Intensifying brand awareness
↳ Overview
Broadcom partnered with Centerline to produce an eye-catching animation that will amplify their brand awareness and promote their new “Bigger” campaign.
↳ Challenge
The campaign’s objective is to cultivate support, reinforce current relationships with Mainframers, and establish credibility as a collaborative partner by sharing knowledge and enhancing engagement.
↳ Solution
The 30-second animation features Broadcom’s Mainframe experts conveying a powerful message about thinking big and delivering greater value. This OOH was created with 3D, 2D animation with compositing in order to achieve the realistic 3D flipping blocks to reveal each Mainframe experts.
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↳ Credits
Credits:

Centerline Digital Team:
Digital Agency: Centerline Digital
Account Director: Morgan Butler
Creative Director: Amy Kaufmann
Senior Art Director: Brian Marx
3D Production, Compositing & Animation: Jona Daluz
Rotoscoping and Clean-ups: Gabriel Daluz
Senior Project Manager: Sara Heckman

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Year
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Let’s create an experience as extraordinary as your brand
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