Banona

Project

Centerline Digital - IBM Watson Marketing

Year

November 2018

Service

Art direction, 3D, Graphic Design, Motion Design, UI Design

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Evoking the customer experience

↳ Overview

We created a video for IBM Watson Marketing as part of their You Don't Know Jack (YDKJ) campaign for Customer Experience Analytics.

↳ Challenge

Developing an engaging and dynamic explainer video poses the task of effectively narrating and guiding the audience through the capabilities and wonders of obtaining a comprehensive understanding of customers, infusing an element of fun and energy throughout the content creation process.

↳ Solution

The style of the video follows the current look and feel of the YDKJ videos which utilizes stop-motion photography and 2D motion graphics. We introduced a new style or medium adding 3D motion graphics into the video, delivering a fresh new look and taking the concept to the next level.

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↳ Credits

Credits:

Centerline Digital Team:
Account Manager: Sandy Covais
Creative Director: Josh O’Dell
Senior Art Director/Lead Designer: Jona Daluz
Project Manager: Ailee Taggart
Producer: Alisha Hawkins
Photographer: Walker Anderson
Storyboard: Jona Daluz
Animation: Ink and Giants
Designers: Katie Llyod and Sarah Johnson
Sound Designer: Brandon Chapman & Dan Schneider

‍

IBM Customer Experience Analytics Video

Credits:

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