Spot Motion Toolkit

Project
Spot by NetApp
Year
2023
Service
Art Direction, Design, Video Editing, 2D Animation, Motion Templates, Motion Branding, Motion Toolkit, Motion Toolkit How-To
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Empowering team efficiently
↳ Overview
The Spot.io Motion Toolkit offers a comprehensive array of dynamic elements, including logos, title cards, lower thirds, sections, data, quotes, backgrounds, demos, and transitions. With these versatile tools at hand, creators can craft engaging and cohesive motion content that captivates audiences and effectively conveys messages across various platforms and mediums. From enhancing brand recognition to enriching storytelling, the Motion Toolkit empowers creators to bring their visions to life with professionalism and creativity.
↳ Challenge
We have been tasked with developing the first-ever Motion Toolkit for the brand. Leveraging existing design assets, our goal is to enhance and animate these elements into motion templates that will streamline and empower the internal video team's content creation process.
↳ Solution
We developed design concepts and studies, presenting them to the client, who selected the final designs for each category of the Motion Toolkit. We then animated and programmed the templates for use in After Effects and Premiere, followed by thorough quality checks to ensure optimal functionality.
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↳ Credits
Credits:

Spot by NetApp
Content Marketing Manager: Michelle Yancey
Brand Creative Lead: Karen Karagoulla

Banona Studio
Motion Toolkit | Motion Guidelines | Motion Toolkit How-To Video
Creative Director / Designer / Copy: Jona Daluz
Editor / Motion Designer / Mogrt Programmer: Jona Daluz

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