Syniti Sapphire Event Video

Project
Offset Collective - Syniti
Year
2024
Service
Art Direction, Video Editing, Kinetic Type, 2D Animation, 3D Animation, Sound Design
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Accelerating data innovation
↳ Overview
A 60-second video about Data First designed to play in the Syniti booth at SAP Sapphire 2024 (both Orlando and Barcelona) and also have a long shelf life after the event across sales presentations, the Syniti website, YouTube, and social media channels.
↳ Challenge
Create a compelling video using racing cars as a metaphor and kinetic typography to highlight the tech product/service's value proposition.
↳ Solution
We art-directed the video treatment, designed the kinetic typography, curated and edited stock footage, animated the F1 car scene, created an animated signature logo for the ending, and added beautiful sound design to complete the video.
Take the Lead with a Data first Approach
Make High-Quality Data The Fuel
Accelerate Innovation
Syniti Data That Ignites
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↳ Credits
Credits:

Offset Collective Team:
Partner, Head of Brand & Creative: Ann Powell
Creative Director & Copywriter: Fabian Marquez
Creative Post Production: Banona Studio
Senior Art Director / Storyboard / Designer: Jona Daluz
Editor / 2D & 3D Animator / Colorist: Jona Daluz
Sound Designer: Nicholai Minion

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